Tsinghua Health Communication Forum Sub-forum — New Practices in Communication: The Breakthrough and Establishment of Chinese Brands on the "Health Silk Road"

"Global Development and Health Communication Forum" (hereinafter referred to as the “Forum”) is organized by the School of Journalism and Communication at Tsinghua University for global development and health.

The Global Health Communication Forum was launched in 2022 by the Tsinghua Global Health Communication Research Center. It is the only cross-sectoral platform in China that focuses on and promotes global development and health issues from a communication perspective. The forum is held annually at Tsinghua University.

In the context of multiple global crises—from public health emergencies to impeded development progress—we aim to convene leaders and experts from international organizations, government agencies, academia, media, and the corporate sector through this forum. Together, we will explore how to harness the power of communication to foster empathy, promote equity, and accelerate the achievement of the Sustainable Development Goals (SDGs).

In an increasingly complex global landscape with fragmented discourse, the forum serves as a critical platform dedicated to fostering dialogue, promoting cooperation, and sharing innovation. It aims to deepen understanding, rebuild trust, and amplify voices often marginalized in global development narratives. Through high-level dialogues, thematic discussions, and cross-disciplinary exchanges, the forum actively explores the pivotal role of strategic communication in driving systemic change and achieving inclusive progress.

The Tsinghua University School of Journalism and Communication's Global Development and Health Communication Research Center, in collaboration with Arterial Network, organized a parallel forum on the practices of China's healthcare brand development internationally. Looking ahead, the forum aims to enhance its leadership in setting agendas, expand its global cooperation network, actively explore the critical role of communication in building a healthier and fairer world, and provide forward-thinking insights and perspectives.

Activity Name: New Practices in Communication: The Breakthrough and Establishment of Chinese Brands on the "Health Silk Road"

Event Time: 9:00-11:30, October 26, 2025

Venue: Room 327, Main Building, Tsinghua University

Organization：

Organizer: School of Journalism and Communication, Tsinghua University

Organizer: Global Development and Health Communication Research Center, School of Journalism and Communication, Tsinghua University

Chief Strategic Partner: Arterial Network